Marketing Geenie Mark-Tech Solutions
A well-established law firm in California, specializing in corporate and family law, had an excellent reputation in their local community. But when it came to digital marketing, they were falling behind.
Their website wasn’t ranking on Google for key legal searches.
Paid campaigns were burning budget but driving low-quality traffic.
Competing firms were dominating search results and local ads.
The partners wanted measurable ROI from their marketing spend but lacked a clear roadmap.
We began by optimizing the firm’s online presence for high-intent, location-specific keywords such as “business lawyer in California” and “family attorney near me.” This included restructuring website content, creating informative blog posts around frequently asked legal questions, and improving on-page SEO. The goal was to ensure the firm appeared in front of potential clients actively searching for their services.
Next, we designed and executed a set of highly targeted Google Ads campaigns focused on the firm’s most profitable practice areas. By leveraging geo-targeting and intent-driven keywords, we ensured the ads reached prospects at the right moment—when they were ready to book a consultation. To capture missed opportunities, we also introduced remarketing campaigns, which re-engaged users who visited the site but didn’t convert immediately.
Finally, we optimized the firm’s website and landing pages to maximize conversions. This included adding clear calls-to-action, simplifying consultation forms, showcasing testimonials, and highlighting professional recognitions. By reducing friction and building trust, we turned more visitors into qualified leads ready to engage the firm’s services.
Within just four months, the firm saw a threefold increase in qualified consultation requests. Their calendar began filling with serious inquiries rather than unqualified calls, providing them with a consistent pipeline of valuable clients.
By refining ad targeting and optimizing campaigns, the firm reduced their cost per lead by 55%. This allowed them to invest the same marketing budget more effectively while gaining better returns than ever before.
The redesigned website and landing pages boosted the conversion rate from 1.2% to 4.8%. This meant a significantly higher portion of visitors were taking action, directly translating into more revenue and measurable growth for the firm.
“For years, we struggled to generate clients from online channels. We had tried different agencies before, but the results were inconsistent and often disappointing. What set Marketing Geenie apart was their structured approach — they didn’t just sell us ads or SEO, they gave us a clear roadmap of how to attract the right clients and turn our website into a real growth tool.
Within just a few months, the difference was night and day. Our website started appearing for searches we had always wanted to rank for, and the calls we were getting were from people who genuinely needed our services, not just random inquiries. The ad campaigns were well-targeted and cost-effective, and for the first time, we felt like we were actually in control of our marketing spend.
Most importantly, the quality of the leads has been excellent. We’ve brought in multiple long-term clients through these efforts, and it has given our firm the confidence to keep scaling. Marketing Geenie has become more than a vendor — they’re a trusted partner in our growth.”
